Blog

Why do I need subheads in my content?

April 17, 2019

Perusing the internet, reading through your favorite blogs, a style pattern may emerge — headline, intro, series of subheads with 1-2 paragraphs under each, a few bullet points, conclusion. There’s a reason for this format, as formulaic as it may be. Crafted with the right words, in the right format, your blog post is more likely to get read, thanks to SEO.

Search engine optimization (SEO) works when relevant words are woven into your content. This includes word placement as much as word...

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Growing Up a Creative

March 20, 2019

I think I started out life as a creative person. Most children naturally gravitate toward a specific direction from a young age, and my first creative foray was art. Asking my eight-year-old self what I wanted to be when I grew up, I would quickly answer, “Artist.” I took art classes, had loads of sketch books, worked in multiple mediums. The problem was, I wasn’t very good at it. The other problem; aspiring to be an artist doesn’t offer the guarantee of financial stability I’d need if I was...

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The Art of Making Content Short and Sweet

February 24, 2019

Writing assignments often make their best impact in a succinct form. I struggle with this at times, so have crafted a process which helps me limit my wordiness.

Begin with a brain dump

The data/information collection stage is really where I allow myself the practice of TMI (too much information.) I begin each writing assignment by taking copious notes. Whether from interviews, internet searches, or even personal knowledge, it all gets written down. I make sure to keep my notes organized to...

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Finding Inspiration as a Writer

January 16, 2019

I feel lucky as a content writer that I’m constantly surrounded by the written work of others to seek inspiration. As an avid reader, books are my best source for motivation both to learn what other writing styles appeal to me and to keep me working when I’m lacking enthusiasm to be productive. Reading something new and powerful is the best driving force to get back to my keyboard, creating content for both clients and for myself.

Find inspiration by writing about what you love

Another way...

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Getting paid as a freelancer

November 14, 2018

Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.

Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...

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