This may sound a little dubious. Why would a writer need artificial intelligence? Isn’t the writer’s intelligence enough to get the content done? Well, yes, but what a writer can’t do automatically is improve the chances that the content they write gets read. That’s where AI can come in and be somewhat helpful.

Not always the case, the change in where content goes has really led to a need for a writer’s brain to work alongside a computer’s. After all, content spends more time online than in...

Working with clients of all shapes and sizes, I constantly write to different sets of requirements. Some clients focus on word count, others on topic relevance. Some provide keywords and take advantage of optimization strategies, while others just want to get particular information out there.

Regardless of the goal of a piece, regardless of whether a client asks you to do this, you should always try to incorporate internal links from that business into your copy. These can be older blog...

Don’t hate me, but I’m a morning person. The minute my alarm goes off (if not several minutes before), I’m up and immediately getting ready for my day. Within the first 15 minutes, I’m dressed, my teeth are brushed and I’m beginning to feed my cats and get my kids’ lunches together.

This is not something I have control over either. My dad was a morning person, usually up way too early watching the weather and the news while it was still dark outside. I do sleep later than he often did, but...