Meet Goals and Manage Projects through Strategic Thinking, Collaboration, and Innovation
Provide assistance writing, proofreading and copyediting for a variety of clients. Currently, work most often consists of writing email campaigns for products and informational blog content for higher education.
Served as project lead to streamline and strengthen presence online through redesign and relaunch of student blog and creation of single community hub within new, unfamiliar platform.
Assisted with all marketing campaigns that touched multiple discipline areas in higher education market. Edited incoming copy related to market emails, organized resource distribution, tabulated class tests, and planned events. Established best practices and process for teams to incorporate into workflow.
Supported marketing team for higher education computer science products. Created promotional items, designed product catalogs, implemented innovative activities to draw in crowds during events, and assisted with booth design.
Working with clients of all shapes and sizes, I constantly write to different sets of requirements. Some clients focus on word count, others on topic relevance. Some provide keywords and take advantage of optimization strategies, while others just want to get particular information out there.
Regardless of the goal of a piece, regardless of whether a client asks you to do this, you should always try to incorporate internal links from that business into your copy. These can be older blog...