Meet Goals and Manage Projects through Strategic Thinking, Collaboration, and Innovation
Provide assistance writing, proofreading and copyediting for a variety of clients. Currently, work most often consists of writing email campaigns for products and informational blog content for higher education.
Served as project lead to streamline and strengthen presence online through redesign and relaunch of student blog and creation of single community hub within new, unfamiliar platform.
Assisted with all marketing campaigns that touched multiple discipline areas in higher education market. Edited incoming copy related to market emails, organized resource distribution, tabulated class tests, and planned events. Established best practices and process for teams to incorporate into workflow.
Supported marketing team for higher education computer science products. Created promotional items, designed product catalogs, implemented innovative activities to draw in crowds during events, and assisted with booth design.
When I began my freelance content creator career I had just come off a long stint in marketing. For 15 years I worked in an environment where the message mattered most and the more concisely you could present that message the better. For a long time, SEO didn’t exist, and neither did social media, so the focus was print. There was no algorithm to write for, and no length restrictions other than how big the print piece was.
As I left the marketing world, writing for the Web was becoming more...