This may sound a little dubious. Why would a writer need artificial intelligence? Isn’t the writer’s intelligence enough to get the content done? Well, yes, but what a writer can’t do automatically is improve the chances that the content they write gets read. That’s where AI can come in and be somewhat helpful.

Not always the case, the change in where content goes has really led to a need for a writer’s brain to work alongside a computer’s. After all, content spends more time online than in...