This is not a heavily researched timeline of how content has been used professionally, but rather my own perspective. Having been in marketing, in one capacity or another, for over 15 years, I’ve seen so many things change as technology has enabled messaging to reach an audience in more unique and immediate ways. I feel as if my time in marketing has fallen during a huge turning point, enabling me to see how we used to do it, how we tried to keep up, and what it has become today. In sharing...Read more
From one person’s perspective
Documenting time and invoicing
Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.
Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...Read more
Why you should always revise
Writing assignments often make their best impact in a succinct form. I struggle with this at times, so have crafted a process which helps me limit my wordiness.
Begin with a brain dump
The data/information collection stage is really where I allow myself the practice of TMI (too much information.) I begin each writing assignment by taking copious notes. Whether from interviews, internet searches, or even personal knowledge, it all gets written down. I make sure to keep my notes organized to...Read more
The benefits of formatting blogs
Perusing the internet, reading through your favorite blogs, a style pattern may emerge — headline, intro, series of subheads with 1-2 paragraphs under each, a few bullet points, conclusion. There’s a reason for this format, as formulaic as it may be. Crafted with the right words, in the right format, your blog post is more likely to get read, thanks to SEO.
Search engine optimization (SEO) works when relevant words are woven into your content. This includes word placement as much as word...Read more