This is not a heavily researched timeline of how content has been used professionally, but rather my own perspective. Having been in marketing, in one capacity or another, for over 15 years, I’ve seen so many things change as technology has enabled messaging to reach an audience in more unique and immediate ways. I feel as if my time in marketing has fallen during a huge turning point, enabling me to see how we used to do it, how we tried to keep up, and what it has become today. In sharing...

Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.

Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...

I feel lucky as a content writer that I’m constantly surrounded by the written work of others to seek inspiration. As an avid reader, books are my best source for motivation both to learn what other writing styles appeal to me and to keep me working when I’m lacking enthusiasm to be productive. Reading something new and powerful is the best driving force to get back to my keyboard, creating content for both clients and for myself.

Find inspiration by writing about what you love

Another way...

Writing assignments often make their best impact in a succinct form. I struggle with this at times, so have crafted a process which helps me limit my wordiness.

Begin with a brain dump

The data/information collection stage is really where I allow myself the practice of TMI (too much information.) I begin each writing assignment by taking copious notes. Whether from interviews, internet searches, or even personal knowledge, it all gets written down. I make sure to keep my notes organized to...

I think I started out life as a creative person. Most children naturally gravitate toward a specific direction from a young age, and my first creative foray was art. Asking my eight-year-old self what I wanted to be when I grew up, I would quickly answer, “Artist.” I took art classes, had loads of sketch books, worked in multiple mediums. The problem was, I wasn’t very good at it. The other problem; aspiring to be an artist doesn’t offer the guarantee of financial stability I’d need if I was...